Why should you start your own sunglass business?

The main advantage of having your own sunglasses business is that you are your own boss. You can decide when and where you would like to work. The profits can be very rewarding and selling can be very exciting.

How difficult is it to sell sunglasses?

Sunglasses sell very well. The nice thing about sunglasses is that they are a necessity item and people are always breaking them or losing them.

We have found that selling replica sunglasses with the compare to "brand name" sticker on the front of the box really gets you very good sales. People can relate these with the brand that is being compared with.

Not everyone can afford to pay $100 and up for a pair of original branded sunglasses. Therefore, the replica sunglasses sell pretty fast, being much more affordable.

What would the start up cost be?

The start up cost really depends on how many sunglass styles you want to carry. For example if you carry 100+ styles, the prices would run at $16 per dozen.

On the other hand, I have flea market vendors that start with only 5 dozen at $100. However it has been my experience that the more styles you carry, the better you will do.

What is the profit potential?

The profit margin in the sunglasses business is very high. Just to give you an idea, you may be paying $1.33 per pair and selling for $8 each.

On a busy day at a fair or festival, it is not unusual to bring in $2,000.00 per day, which can give you $1667.50 margin.

I have had people tell me that they sell the sunglasses from a low price of $5 per pair to a high of $15 per pair so your profit really depends on your market. I always suggest starting out with a higher price. You can always offer a discount if needed.

What locations are preferable?

I have been in the retail sunglasses business myself. The locations that I have personally done would be mall kiosks, fairs, festivals, flea markets, boat shows, gun shows, street corners and car shows. I have done well at all of these locations.

Some of my customers have done well at sporting events, such as softball & baseball games and soccer games. As you can see, sunglasses can be sold just about anywhere.

How difficult is it to find good wholesale sunglass suppliers?

There are several good wholesale sunglass suppliers out there. The thing that I would look at is how fast can they ship my order? Also how is their customer service? Are they knowledgeable about the product; do they know which styles sell well and do they have the new and popular styles in stock.

Also do they have a telephone number where you can reach a live person? This is very important especially when you are doing an event and you need the merchandise quickly.

As you have seen, it is really easy to go out there and start a flourishing retail business selling sunglasses.
About the Author

Kirk Bachelder runs a successful online wholesale sunglasses business. Visit http://www.ctswholesalesunglasses.com to checkout his large collection of hot new styles of designer sunglasses.